Product Development Cases
Original design × "Shirushizome"
SUGISHITA is also developing products such as daily necessities and goods using
the traditional
“Shirushizome” technique.
The following are some examples of
our product development, including collaborations with
creators and designers,
companies’ commemorative items and promotional giveaways, and
store-exclusive goods.
Togo-Kinenkan
Wedding tablecloths
This memorial hall has a shrine and a wedding banquet room.
We designed, dyed, and made
tablecloths according to the architectural design of the banquet room.
“Shirushizome SUGISHITA”
“Shirushizome” new-brand furoshiki
This line of products was art-directed by Akiko Sekimoto. With the aim of introducing a traditional
technique to our daily lives, this brand offers items such as furoshiki wrapping cloths and
handkerchiefs.
“Shirushizome SUGISHITA”
Hokkyoku Shirokumado
Baby slings
We made exclusive items for an online shop that sells baby slings and baby carriers.
The products
are very popular with customers, with comments such as “This baby sling makes everyday clothing
fashionable.”
Togo-Kinenkan
Leaflet-style furoshiki
For this ceremony hall with a shrine and a wedding banquet room, we produced a “Shirushizome”
furoshiki wrapping cloth as part of the revamped leaflet.
Yoga studio in Kyoto
Original furoshiki
We made furoshiki wrapping cloths as exclusive items for members of a yoga studio, who found it
useful for carrying their yoga mat.
Gion Festival
Commemorative hand towels
We have produced hand towels used by townspeople in Kyoto’s Gion Festival, one of the three
major festivals in Japan. The design changes every year.
Lawson MACHI café
Promotional campaign
We produced original “Shirushizome” tote bags as promotional giveaways for the takeout cafe of a
convenience store chain in Japan.
Koudansya
Popular comic and anime original goods
We produced hand towels as goods featuring an anime character from Kodansha’s popular comic
“xxxHOLiC.”
In recent years, some people have enjoyed their hand towels by framing them or hanging them like
scroll paintings.
Recruit Co.
Charity event
SUGISHITA was invited to join the “Shirushizome Tote Bag Exhibition,” a reconstruction project by
Recruit Co. to support recovery after the Great East Japan Earthquake.